Almost Famous

The Avenues to Success

The Live Scene

We’re just a couple of kids chasing after childhood fantasies. Music is in our blood, it flows through our lives and connects us as humans. When we go to shows we are able to truly experience the human condition in the purest way possible. Music holds us together, piece-by-piece, and is the ultimate form of a universal language. While there is multiple businesses within the music business, it all comes together in the live scene. The live scene separates artist from performer, music from experience. It’s where the recording artist must break their studio boundaries and jump into the lives of their fans. It’s where a thousand people in the front know every lyric to a song and from those lyrics create their own interpretation and dance. It’s where the world stops for music and encores exist to prolong the experience. While the music business goes through a drastic form of transition, the live scene actually improves. Fan and artist relationships slowly go beyond simply a ‘listen and respond’ experience, but a ‘listen and pursue’ journey. The more personal the artist becomes, the more super fans are created. Technology is enabling fans to interact instantaneously, instead of waiting until they return home. Mobile phones are moving into the forefront of artistic expression and the business that establishes its outreach. There exists literally thousands of mobile phone applications and web based services which make this interaction possible. The classic components of the music business are simplified by entrepreneurial spirits determined to cater to the independent and indie artist. While the majors are still a sought after destination to ultimate artistic success, the fan base created from these services is crucial to any kind of clout during a recording negotiation. The next phase is narrowing these services down to a trusted source and connecting with the appropriate team to make your music move. An artist with an already existent and thriving hunger to put in the necessary time and effort to create an army of super fans will naturally attract those who feel the same. The artist’s team will have naturally transitioned from super fans to super fans dedicated to the dreams and aspirations of the artist creatively and otherwise.

The search begins. Embrace the live scene.

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April 12, 2011 Posted by | Uncategorized | , , | Leave a comment