Almost Famous

The Avenues to Success

YouTube’s Undiscovered Gems

lwamShe sits impatiently, staring at her computer screen, looking at the latest comments on her YouTube.com page. Her fan base develops not through record sales and concert attendance, but through fans listening to her on her MySpace.com music page and watching her oftentimes comical yet always entertaining videos on YouTube.

She wakes up early, goes to one of her part-time jobs and spends the rest of the day at the studio with her producer, creating another crowd-pleasing track that will stir the internet audience, once again prompting viewers to respond with a flood of positive comments.

These positive comments are attributed not only to an angelic voice, but the rising skills of an amateur producer. He bears the title “amateur” because his equipment consists of a MacBook Pro and music editing software called “Garage Band.”

Struggling to keep up with the ever-demanding music industry, he spends hours at a time producing mind-blowing tracks and posting them on MySpace and YouTube.

Who are these people being fueled by their passion for music? Their names are Lwam Tecle, 20, and Ryan Tedder, 19, both from Cleveland and part of the music industry’s new era of young, technologically advanced talent.

Before Tecle and Tedder made the decision to become artists, the duo lived normal, post-high school teenage lives. Tedder grew up in Pittsburgh, learning to play piano at age eight and owning his first drum set at the tender age of three.

“It only lasted a week before I busted the heads, [my parents] put me in drum lessons when I was four years old,” he said.

His musical gift was most evident in his ability to listen to a song and play it back instantly. During his senior year of high school, Tedder was accepted into the Berkley College of Music but due to financial issues, decided to attend Tri-C, a local community college in Cleveland where he studied jazz.

Lwam Tecle became intrigued with music not by recognizing her own talent, but by humbly appreciating music in its purest art form.

“… I became obsessed with singing. It was like my own lil’ secret,” she said. “I was always nervous performing – I guess I am still learning how to do that.”

In order for Tecle to conquer her fear of the stage, she decided to bring her talent to the masses through the power of the Internet. Specifically through the popular social network MySpace and the video-sharing Web site YouTube.

“YouTube is so unbelievably powerful. The fact that you can get to know someone through a video is almost unreal,” Tecle said.

The dynamic partnership between Tecle and Tedder formed as if fate sustained the bond. While checking out some videos on YouTube of upcoming R&B singer and producer Ryan Leslie, Tedder said he was immediately intrigued by a response left by an attractive young female, Lwam Tecle.

“She impressed me … I decided to reach out to her and network. I didn’t think anything of it,” Tedder said.

After learning Tecle lived only 15 minutes away from Tedder’s home, the two agreed to meet up. The chemistry, evident by Tecle and Tedder’s videos on YouTube, was an instant hit. Tecle’s YouTube channel, “LTMUSICTV,” has almost 2,000 subscribers and almost 22,000 views and Tedder’s channel, “RyanTedder412,” has almost 4,000 subscribers and over 50,000 views.

“Word of mouth is the most convincing way to sell yourself,” Tecle said.

To date, Tecle and Tedder’s buzz has extended well beyond the regions of the Midwest. The two were recently featured on B94, a popular radio station in Pittsburgh, Pa. Their buzz is also sparking the interest of several major industry producers. Tecle requested their names not to mentioned.

Based on the incredible fan base they already have developed, the talented duo know fame is evident. Their determination is clear through their goals and ever-improving sound as collaborating artists.

Tecle relies on the producing techniques of Tedder, but with her goal to be “well-rounded as an artist,” Tecle plans on trying her hand on producing as well.

“I really want to get into producing so I can have a hand on the technical part of my projects,” she said.

Along with sharing their music with the world, both Tecle and Tedder have a desire to give back and help others.

“I am motivated by the idea of helping others with funds made doing something I love to do,” Tecle said.

Giving back, in Tedder’s definition, is creating a new music scene.

“After I land a few major placements, I plan to launch my own label, ‘Upscale Music Group,'” he said. “It is going to be a label run by myself and others who share my vision as producers, songwriters and artists who work collectively to create great music – people who share the same goal and creative minds to put out real music again.”

Producing, marketing, promoting, writing their own music and possessing the ultimate goal of helping others achieve their dreams, Tecle and Tedder represent the ultimate success story.

“What I will say is that I am not foolish for believing in something,” Tecle said. “It’s not like I forced a passion in my heart, it was naturally just there. I know what I want, and I know I have to work hard for it.”

Although the road to stardom is never an easy one, Lwam Tecle and Ryan Tedder welcome the bumps and detours along the way.

“That’s the beauty of the long road to getting into the industry; when you get to the end of it, it’s going to be well worth it, and you will appreciate it so much more,” Tecle said. “If I fail at this, I want to crash and burn, because if it doesn’t hurt falling, that means that I wasn’t trying as hard as I thought I was. We only have one life; don’t limit yourself to anything.”

Courtesy of The Independent Collegian (http://independentcollegian.com/2.10032/1.1322412-1.1322412)

Real talk.

Advertisements

February 22, 2009 - Posted by | Uncategorized | , , , , , , , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: